CHINESE MARKETING AGENCY MELBOURNE
xCreative™ is a Melbourne creative and marketing agency working across English and Chinese from one studio in Chadstone. Since 2016 we have helped more than 200 businesses reach both audiences, from POP MART‘s national retail rollout to Tony Deng & Co and a string of restaurants.
Most agencies treat Chinese as a translation line item. The result reads like it too. Our designers and writers work in both languages natively, so the Chinese campaign is an original, not an afterthought, and the English one does not get dumbed down to make translation easier.
Bilingual Work
One team that designs, builds and markets in both English and Chinese.
01
Bilingual Branding
Names and identities that carry meaning in both languages. JIAO ZI works because the pinyin IS the brand. Binary Group‘s 9-grid logo leans on the Chinese reading of nine as ultimate potential. That layer is invisible to agencies working in one language.
02
Bilingual Websites
Websites structured for two languages properly: hreflang, bilingual metadata and structured data, so Google serves the right language to the right searcher. Our own site runs exactly this setup, and you are reading the proof.
03
Property for Chinese Buyers
Chinese buyers are a major force in Melbourne off-the-plan sales. We produce development campaigns in parallel English and Chinese, brochures included, which is why property developers make up almost half our portfolio.
04
Restaurant & Retail
Menus, packaging and shopfronts set properly in both languages. TEA BAG, The Rong Tea and Vicci Tom all serve bilingual audiences daily through work from this studio.
05
Chinese SEO & AI Search
Being found in Chinese matters as much as looking right in it. We run bilingual SEO and GEO: Chinese metadata, Chinese structured data and Chinese llms.txt entries, so 墨尔本设计公司 searches and Chinese AI queries can actually find your business.
06
Campaign & Social
Campaign creative adapted for the channels each audience actually uses, from mainstream platforms to Chinese social. Same brand, same energy, correctly dressed for each room.
How we work
Four steps, one team, no handovers.
01
Market & Audience
Which of your customers think in Chinese, which in English, and what does each group actually search for? We start there, not with translation quotes.
02
Bilingual Identity
Brand, naming and messaging developed in both languages side by side, with a native check on tone, not just accuracy.
03
Build & Launch
Website, print and campaign assets produced as parallel originals by one build team.
Why xCreative
Why bilingual by one team beats translation.
Translation happens after the thinking is finished, and it shows. When the Chinese audience is considered from the first strategy session, different decisions get made: names that work in both readings, layouts with room for hanzi, campaigns timed to festivals that matter. We have watched bilingual clients switch to us after years of paying twice for work that satisfied neither audience.
FAQ
Questions clients ask us.
01
Our business is English-speaking. Why would we need this?
If your customers include Chinese-speaking Australians, and in Melbourne retail, property and food they almost certainly do, a bilingual campaign simply reaches more of your own market. It is arithmetic, not culture.
02
Can you help a Chinese company enter Australia?
Yes. We handle the English-market brand, website and compliance-friendly presentation, and we understand the home brand because we read it in the original.
03
Do you just translate our existing materials?
We can, but we will usually recommend adapting rather than translating. A word-for-word menu or brochure reads wrong. Adaptation costs a little more thought and lands far better.
04
What does bilingual work cost?
Typically 20 to 40 percent above a single-language job, not double, because strategy and design are shared. Quote per project, as always.
Selected work
A selection from more than 200 projects. Filter by type below.
Contact
Talk to us in English or Chinese about your project.
Phone: 03 8652 5115
Email: info@xcreative.com.au
Studio: Tower 1, Level 8, 1341 Dandenong Road, Chadstone VIC 3148
See our full portfolio of 63 case studies or read about xCreative.