About xCreative, Melbourne Creative & Marketing Agency
xCreative™ is a Melbourne creative and marketing agency based in Chadstone. Since 2016 we have designed brands, websites and marketing campaigns for more than 200 businesses across property, construction, hospitality, retail and professional services, with 63 selected case studies showcased on this site. Our work spans landmark residential towers like Swanston Central and Light House Apartments, national retail campaigns for POP MART, restaurants like Rōnin Omakase, and advisory firms like Tony Deng & Co. Today we also help businesses rank on Google and get found by AI search engines like ChatGPT, Claude, Gemini and Grok. We work in both English and Chinese.
Branding, marketing materials, web development and property marketing sit under one roof. Your logo, brochures, website and sales campaign come from the same team, so everything stays consistent. Every project starts with strategy, and the design follows from it.
Whether you are launching a new brand, rebuilding a website or refreshing your marketing, we bring the same attention to detail from first sketch to final delivery.
Services
Everything a brand needs to launch and grow: identity, print, website, content and campaigns.
01
Brand strategy, naming, logos and full visual identity systems, delivered as practical guidelines your team can use every day. Recent brand work includes BEKL, Wolf Group and Rōnin Omakase.
02
Brochures, business cards, posters and corporate collateral, designed and print managed by one team. Artwork, paper stock and production are handled together, so colours and quality stay consistent across every piece.
03
We design and build websites that load fast, work on every screen size and are easy to update. After launch we keep your site secure, backed up and current. Recent builds include Tony Deng & Co, The Leasing Agency and Grand Galaxy Chauffeur.
04
We optimise websites to rank on Google and to be cited by AI search engines such as ChatGPT, Claude, Gemini and Grok. Technical SEO, bilingual English and Chinese metadata, structured data and llms.txt files, built into every site we create and available as a standalone service for existing websites.
05
Product photography, corporate headshots and video production, planned around where the images will actually be used: website, social campaigns or print. One shoot, assets for every channel.
06
High resolution aerial photos and video for real estate, construction progress, events and commercial projects across Melbourne. Drone imagery shows buyers and stakeholders what ground level photography cannot.
07
Complete project marketing for residential and commercial developments: project branding, display suite collateral, digital campaigns, print and aerial visuals. We have worked on Melbourne projects including Swanston Central, Light House Apartments and Sky Terrace.
FAQ
Common questions about working with us.
01
What does xCreative do?
We are a Melbourne creative and marketing agency offering branding and visual identity, web design and development, graphic design and print, property marketing, photography and drone, and SEO, GEO and AI search optimisation.
02
Do you work with Chinese-speaking clients?
Yes. We work in both English and Chinese, from bilingual branding and websites to marketing that reaches Chinese and English audiences across Australia.
03
Do you work with businesses outside Melbourne?
Our studio is in Chadstone, Melbourne, and we work with clients Australia-wide. Much of our work, including websites, SEO and GEO, is delivered remotely.
04
How long does a project take?
It depends on scope. A brand identity usually takes a few weeks and a website a few weeks to a couple of months. We give you a clear timeline once we understand the project.
05
How much does a project cost?
Every project is scoped and quoted individually based on what you need. Send us your brief and we will give you a clear quote.
06
What is GEO or AI search optimisation?
GEO helps your website be found and cited by AI search engines like ChatGPT, Claude, Gemini and Grok, alongside traditional Google SEO. We build it into every site we create and offer it as a standalone service.
07
Can you work on an existing website, or only new builds?
Both. We build new websites and improve existing ones, including redesigns, ongoing maintenance and SEO, GEO and AI search optimisation for sites we did not originally build.
08
What industries do you work with?
We work across property development, construction, hospitality, retail, professional services and technology, with more than 200 clients since 2016.
Partners
We work with trusted partners in printing, property and media to take every project from concept to final delivery.