Autocycle International

A Brand That Embodies Sustainability and National Impact

Autocycle International is working toward 100% Australian-based tyre recycling. We built a brand to match the scale of that goal: sustainable, efficient and national.

The logo is drawn from the letter A, formed as an infinite loop for endless recycling. The same shape traces the map of Australia, with five points marking Sydney, Melbourne, Adelaide, Perth and Darwin, the company’s nationwide footprint. Gradient greens and subtle motion effects carry the sense of continuous renewal.

The brochure lays out Autocycle’s process, impact and mission in a clean, structured format, and the same visual system extends across corporate materials, digital assets and promotional collateral.

For the website at autocycle.com.au, we built an interactive, informative site covering Autocycle’s recycling initiatives, sustainability goals and operations, with bold typography, fluid animation and straightforward navigation.

Explore more at autocycle.com.au

Brand identity, logo design, website design and marketing brochure.

The brand gives an ambitious recycling mission an identity that reads credible to government, industry and investors alike. Working toward 100% Australian-based tyre recycling needs partners, and partners respond to a brand that looks like it will still exist in ten years.