POP MART

POP MART is expanding across Australia, with stores in Sydney, Melbourne, Brisbane and the Gold Coast. We work alongside that rollout on brand promotion and digital marketing, producing visual content that introduces POP MART’s art toys to the Australian market.

The work is ongoing: each new store and campaign adds another chapter to a visual narrative built for local audiences.

Brand identity and marketing collateral.

Our work supported POP MART’s Australian rollout across Sydney, Melbourne, Brisbane and the Gold Coast, keeping the global brand consistent while adapting it for local retail. New store openings could launch with collateral ready instead of waiting on head office.