JIAO ZI is a modern Chinese dumpling fast-food brand, celebrating the rich heritage of traditional Chinese cuisine with a fresh and contemporary identity. The brand name directly adopts the Chinese pinyin “Jiao Zi,” reinforcing its authentic cultural roots.

The logo design is minimal yet bold, with clean typography and strong visual balance, ensuring high brand recognition. The visual identity system extends across packaging, store signage, and promotional materials, blending tradition with modern simplicity.

Through a refined and memorable branding strategy, JIAO ZI establishes itself as a go-to destination for authentic, high-quality dumplings in a fast and engaging format.