Vicci Tom
Category
Description
Vicci Tom is a modern Cantonese restaurant led by Chef Tom and his 30+ years in the kitchen. The brand had to honour that mastery without turning the menu into a museum.
The logo is a custom monogram of the letters V and T, sleek and precise, supported by a refined palette and typography that match the intimacy of the dining room.
The website at viccitom.com.au uses a minimalist, immersive layout focused on visual storytelling and a frictionless reservation flow. Tradition on the plate, innovation on the screen.
Explore more at viccitom.com.au
Deliverables
Brand identity, logo design, website design and menu design.
Outcome
The brand gives Chef Tom’s thirty years in the kitchen a face the dining room can feel. Guests arrive already expecting refined Cantonese cooking, which is exactly the job a restaurant identity is supposed to do before the first dish lands.

