BRAND IDENTITY DESIGN MELBOURNE
xCreative™ is a brand identity agency in Melbourne, based in Chadstone. A brand identity is the system people recognise you by: the logo, the colour palette, the typography, the image style and the rules that hold them together. Since 2016 we have designed identities for more than 200 Australian businesses, from restaurants and builders to investment groups and property developments.
This page covers the visual identity itself. The thinking that comes before it is on our brand strategy page, and the wider service, including rollout, is on branding agency Melbourne.
What a brand identity includes
Five parts, delivered as one system.
Logo. A primary mark with the secondary and small-size versions real use demands. Our logo design page goes deeper on this part.
Colour. A palette specified for print and for screen, so it stays legible on a phone and on a sign.
Typography. Typefaces for headings and text, chosen so the same fonts work in print and on the website.
Imagery and graphic language. Photography direction, patterns, icons or illustration, whichever the brand needs to be recognised without its logo.
Brand guidelines. Colour values, type sizes, spacing and the do-nots, written in plain language so a new staff member or a signage printer can follow them.
Identities with a reading behind them
Every mark we draw can be explained in one sentence.
Sinovation Ventures, a technology incubator, has a logo that is a nest, a hatching bird and the initials SV at once. Everkeen Group, a development and construction company, is built on a 12-grid with four letter Es inside it, and the same grid sets out their website.
Little Penguin Early Learning Centre shows how far an identity travels: a penguin mascot, hand-drawn illustrations, and the same character on the website, the building and the children’s backpacks. Circle Student Community turns a broken circle into the letter C and repeats it across social graphics, merchandise and the building itself.
What you receive
Files you own, in formats your suppliers can use.
Vector and raster logo files in every format, colour and font specifications, templates for the documents you produce most, and a guidelines document. Ownership of the final identity transfers to you in full.
Because we also build websites and manage print, the identity is tested on a real card, a real sign and a real page before sign-off. If the brand needs to carry into a site, see web design Melbourne.
FAQ
Questions clients ask us.
Is a brand identity the same as a logo?
No. The logo is one part. The identity is the whole system around it, which is what keeps a brochure, a website and a shopfront looking like the same business.
Do we get brand guidelines?
Yes. Every identity comes with guidelines, sized to the business. A cafe needs a few clear pages. A group with several divisions needs a fuller manual.
Can you refresh an existing corporate identity instead of starting again?
Yes. Often the mark stays and the system around it is rebuilt. Our rebranding page explains how we decide what to keep.
Can the identity work in Chinese as well as English?
Yes. We design Chinese wordmarks and typography alongside the English version, so both are originals.
Selected work
Identity systems from our portfolio. Filter by type below.
Contact
Talk to us about your brand identity.
Phone: 03 8652 5115
Email: info@xcreative.com.au
Studio: Tower 1, Level 8, 1341 Dandenong Road, Chadstone VIC 3148
See our full portfolio of 63 case studies or read about xCreative.
