Light House Apartments is a 69-level tower in Melbourne’s CBD with a striking blue and purple façade. The marketing had to work at the same scale as the building.

We contributed to the brand design and built the website around a sleek, interactive layout showcasing the tower’s features, amenities and city views.

The centrepiece was a comprehensive aerial photography and video campaign, shot above Melbourne’s skyline, integrated across promotional materials and digital platforms so buyers see the city the way the tower does.

Bold branding, aerial imagery and digital assets, all pointing at the same message: this building changed the skyline it looks out on.