Floraston Residences

Floraston Residences is a boutique collection of townhomes in Bayswater, built around green space and a quiet suburban setting.

The branding centres on delicate floral patterns that reflect the project’s gardens, set with refined, intricate typography. The brochure extends the language through organic textures, warm tones and spacious layouts.

Nature and contemporary design, presented in print the way they coexist on site.

Brand identity and marketing brochure.

The campaign wrapped a quiet Bayswater setting and green space into a brand buyers could feel, not just read. Townhome projects compete on atmosphere, and Floraston arrived with one.