Azalea Garden

Azalea Garden is a residential development in Beaconsfield, set among parklands and waterways, built around the idea of urban village living.

The identity grows from a floral emblem rendered in watercolour. The delicate textures and soft palette continue across the entire visual system and through the brochure, giving the development a hand-painted quality that matches its garden setting.

Brand identity and marketing brochure.

Urban village living among parklands and waterways became the campaign’s single organising idea, carried from name to brochure. A clear story is what keeps a land-and-home project memorable across a long buying journey.