HUE

HUE Apartments is a 72-residence, five-level development in Hughesdale, designed by Buchan Group and developed by Grand Properties Consortium, with layered facades and intelligent spatial design.

The brand takes its cue from the name: a strong typographic logo and a dynamic identity built on colour and individuality, matching the boldness of the architecture.

One idea, colour, applied with discipline across the whole system.

Brand identity, logo design and brand naming.

The campaign gave a 72-residence Buchan-designed development a clear identity in a crowded middle-suburb market. Buyers met a project that felt architect-led, because it was, and the marketing made that visible.