A Brand Inspired by Nature and Serenity

The Lakeside is a planned residential community on the shores of Greenvale Reservoir, 25km from Melbourne’s CBD, surrounded by parklands and open water views.

The branding comes straight from the site: the logo’s shape mirrors the contours of the reservoir itself, and the palette blends deep lake blues with lush greens, the two colours the residents will actually live between.

The brochure follows an immersive editorial style with spacious layouts, high-impact imagery and refined typography, walking potential homeowners through the setting one view at a time.

A nature-driven identity for a community whose main amenity is the landscape it sits in.