Starling Estate

A Brand Rooted in Nature and Harmony

Starling Estate is a residential estate in Officer, one of Melbourne’s fastest-growing communities, planned around greenery, open parklands and considered streetscapes.

The identity takes its name seriously: the logo is a graceful abstract starling in flight, and the soft, earthy palette echoes the greenery and water that define the area.

The brochure is designed as a tactile experience, with clean spacious layouts, immersive imagery and refined typography that put the estate’s natural setting in front of buyers before the sales pitch.

Brand identity, logo design and marketing brochure.

In Officer’s fast-growing corridor, the estate needed to stand out from a dozen competing masterplans, and the greenery-first brand does that. Buyers comparing estates remember the one with a personality.