OTTO MOTORS is an automotive repair shop and dealership in Ferntree Gully, Melbourne. The name was chosen for its phonetic echo of “AUTO”, and the branding builds on that wit.

The logo turns the symmetry of the letters OTTO into a stylised car face with a friendly expression, industry-appropriate and approachable at the same time.

The palette is a high-visibility orange-red, picked deliberately so the shopfront stands out on a busy street. The identity carries across signage, marketing materials and digital assets.

A name you can hear, a logo you can smile at, and a shopfront you cannot miss: small-business branding doing exactly its job.