Millhouse Residence

Millhouse Residence is a residential development on the historic Kinnears Ropeworks site in Footscray, designed to blend the area’s industrial heritage with modern urban living.

The identity works through refined typography and a neutral, understated palette that matches the soft materiality of the interiors. Nothing shouts; the site’s history and the architecture carry the story.

The brochure uses an editorial layout with spacious compositions, premium typography and high-end renders, considered down to image placement and material texture to convey warmth as much as refinement.

History, design and modern living, held together by one quiet, consistent system.

Brand identity and marketing brochure.

The campaign wove the Kinnears Ropeworks heritage into the project story, giving a Footscray development a depth new builds rarely have. History became the differentiator, and the marketing made it legible to buyers.