McKinnon Edition

McKinnon Edition is a collection of contemporary residences in McKinnon, a blue-chip Melbourne suburb known for its school zone, parks and transport links.

The branding pairs a sleek typographic logo with a monochrome and earthy palette, matching the architectural tone of the residences: understated rather than showy.

The brochure takes an editorial approach, with spacious layouts, refined typography and immersive imagery that walk buyers through the design, materials and lifestyle in sequence.

A quiet, precise system for a development whose address does most of the talking.

Brand identity, logo design and marketing brochure.

In a blue-chip suburb bought for its school zone and transport, the campaign put those exact facts to work inside a refined project brand. The collateral matched the calibre of the postcode, which is what its buyers expect.