Lenta Building Material is a Melbourne-based supplier of premium flooring and construction materials, specializing in bamboo-based flooring solutions. Our branding approach was designed to balance durability with natural elegance, reflecting Lenta’s commitment to sustainable and high-performance materials.

The logo design is a refined abstraction of flooring patterns, bamboo textures, and interlocking tiles, seamlessly symbolizing wood, stone, and brick applications. This adaptable mark ensures a clear association with the building industry while maintaining a minimalist, contemporary aesthetic. The cement-gray color palette reinforces a sense of stability and reliability, positioning Lenta as a trusted industry leader.

For the business cards, we extended the logo’s grid-like structure, incorporating a tactile embossed pattern that mimics interlocking flooring, creating a cohesive brand experience. This thoughtful execution enhances brand recognition and professionalism.

Through a clean and sophisticated visual identity, Lenta Building Material establishes itself as a modern, high-quality supplier with a design-driven approach to construction materials.