Lenta Building Material is a Melbourne supplier of premium flooring and construction materials, with a specialty in bamboo-based flooring. The brand had to hold two ideas at once: durability and natural elegance.

The logo abstracts flooring patterns, bamboo textures and interlocking tiles into one adaptable mark that reads as wood, stone or brick depending on where you meet it. A cement-grey palette keeps the identity planted firmly in the building industry.

The business cards extend the logo’s grid with an embossed pattern that mimics interlocking flooring, so the brand is something clients can literally feel.

A design-driven identity for a company whose products people walk on every day.