BEKL
Services
Description
BEKL: A Visionary Brand with Artistic Expression
BEKL is a property developer with an artistic streak, and its brand was designed to break from the rigid corporate aesthetic of the industry: fresh, youthful and unafraid of white space.
Instead of a conventional corporate website, bekl.com.au works like a gallery. Large-format visuals, fluid navigation and an editorial layout present each project as a gallery exhibition rather than a listing.
Refined typography, a minimalist palette and editorial art direction position BEKL where it wants to be: at the intersection of architecture and art.
Explore more at bekl.com.au
Deliverables
Brand identity and website design.
Outcome
The brand breaks from the rigid corporate aesthetic of property development, and buyers notice the difference. BEKL’s projects now launch with a recognisable personality, and the website and social presence carry it without dilution.
