M8 Place

M8 Place is a boutique collection of homes in McKinnon, inside the McKinnon Secondary College zone, combining urban convenience with suburban calm.

The branding works through clean typography and a warm, inviting palette, extended into a brochure of sleek layouts and high-quality imagery that lets buyers picture the address before the auction.

For a development whose strongest feature is its school zone, the brand stays composed and lets the postcode close the deal.

Brand identity and marketing brochure.

The campaign led with the McKinnon Secondary College zone, the single fact that drives this market, and wrapped it in a boutique brand. School-zone buyers found the project that spoke directly to them.