Jiao Zi

JIAO ZI is a modern Chinese dumpling fast-food brand. The name is simply the pinyin for dumpling, an authenticity statement built into the brand itself.

The logo is minimal and bold, with clean typography and strong visual balance for instant recognition, and the identity extends across packaging, store signage and promotional materials.

Traditional food, contemporary system: exactly the combination the counter serves.

Brand identity, logo design, brand naming, packaging design and signage.

The system was built to travel: bags, boxes, cups and shopfront all carry the same mark, so every takeaway order doubles as advertising. The format is ready to repeat across new locations without redesign.