Beaulieu: A Brand Identity Inspired by the Rhythm of the Sea

Nestled along the pristine coastline of Beaumaris, Beaulieu is a boutique collection of nine exclusive residences that redefine beachside luxury. Designed to embrace the tranquil essence of coastal living, these residences blend contemporary architectural elegance with breathtaking ocean views, offering a seamless connection between land, sea, and home.

The brand identity draws inspiration from the fluid, expressive strokes of an oil painting, capturing the movement and texture of rolling ocean waves. The logo design features custom brushstroke elements, evoking the feeling of a hand-painted seascape—an homage to the artistic serenity of life by the water. This concept extends throughout the visual language, reinforcing the idea of Beaulieu as a masterpiece of effortless coastal living.

In the brochure design, the same painterly approach is carried through in the form of soft, textured backgrounds and flowing layouts, mirroring the rhythm of the tides. A muted, natural color palette of sandy beiges, soft greys, and ocean blues enhances the immersive quality of the brand. Typography is elegantly restrained, allowing the imagery and the story of Beaulieu to take center stage.

Every aspect of the branding—from print materials to digital assets—has been meticulously crafted to reflect the lifestyle and philosophy of Beaulieu. This is not just a residence; it is an invitation to live within an artwork, where the sea meets the soul.