A Brand That Embodies Sustainability and National Impact

Autocycle International is at the forefront of tyre recycling innovation, committed to achieving 100% Australian-based recycling. Our branding approach was designed to reflect sustainability, efficiency, and national reach, ensuring a strong visual and strategic presence.

The logo design is a dynamic representation of endless recycling, crafted from the letter A, which not only symbolizes Australia but also forms an infinite loop, reinforcing Autocycle’s commitment to sustainability. This shape also aligns with the map of Australia, with five points representing Sydney, Melbourne, Adelaide, Perth, and Darwin, highlighting the company’s nationwide operation. The gradient green hues and subtle motion effects further enhance the sense of continuous renewal and environmental responsibility.

The brochure design follows a modern and structured approach, visually communicating Autocycle’s process, impact, and mission. The bold yet clean visual identity extends across corporate materials, digital assets, and promotional collateral, ensuring a consistent and authoritative brand presence.

For the website at autocycle.com.au, we embraced an interactive, informative, and visually compelling design, providing seamless access to Autocycle’s recycling initiatives, sustainability goals, and operational insights. The use of bold typography, fluid animations, and intuitive navigation positions Autocycle as an industry leader driving Australia’s circular economy forward.

Explore more at autocycle.com.au