TEA BAG is a Melbourne-based bubble tea brand that blends traditional tea culture with a fun, modern twist. Our branding approach focused on creating a visually engaging identity that celebrates both heritage and contemporary design.

The logo design introduces a custom cartoon character, specially created for TEA BAG, paired with a traditional-style stamp, reinforcing authenticity and craftsmanship. This combination reflects the brand’s dedication to quality tea while maintaining a lighthearted and approachable feel.

The visual identity system extends across packaging, in-store branding, and promotional materials, ensuring a consistent and memorable brand presence. The color palette and playful design elements bring energy and warmth, perfectly aligning with TEA BAG’s vibrant and inviting atmosphere.